Warranty
Straight Ahead Beauty Limited Lifetime Warranty
Straight Ahead Beauty hair tools bought new from our website or from an authorized Straight Ahead Beauty retailer include a Limited Lifetime Warranty against manufacturing defects, for as long as you, the original customer, own the tool. Register within 14 days of purchase.
Keep your proof of purchase (our website order number, or a receipt from an authorized retailer): it is required for warranty claims.
How to get a Straight Ahead Beauty replacement tool
If a covered defect is reported in the first 30 days (from delivery for website orders, or from the purchase date on your receipt for tools bought elsewhere) and the claim is approved, your replacement is free of charge. After 30 days, approved replacements have a one-time warranty replacement fee that depends on your tool (see the fee for every tool on our Warranty Fees page). The fee covers the new tool and its shipping within the contiguous U.S., so there is no separate shipping charge. Extra shipping outside the contiguous U.S. is added to that fee: Alaska, Hawaii, Canada, and Puerto Rico — an additional $19.99 USD; Mexico — an additional $29.99 USD.
Customers outside the United States must contact cs@straightaheadbeauty.com before submitting a warranty claim. Do not use the U.S. online warranty claim form.
What to send with your claim
- Your registration number (REG-…), original order number or proof of purchase.
- Clear photos and/or a short video of the defect.
Verification video (every claim, free or paid)
Before your replacement ships, we ask for a short video, 10–20 seconds in one continuous take: first a piece of paper with your full name and that day's date written on it, next to the tool, then the tool unplugged and its power cord being cut. A photo isn't enough. You will know your fee, or that your replacement is free, before you cut anything. If you would rather not cut the cord, email cs@straightaheadbeauty.com and our team will explain your options.
Don't have your registration number? Register first on our registration page, or chat with us at the bottom of this page and we'll walk you through it.