Privacy policy

Last Updated: September 8, 2026

Straight Ahead Beauty, LLC (“we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit www.straightaheadbeauty.com (the “Site”), make a purchase, or communicate with us.

1. Information We Collect

Depending on how you interact with us, we may collect:

• Contact information: Your name, email address, telephone number, and billing and shipping addresses.
• Order information: Products purchased, transaction details, delivery information, and return or exchange requests.
• Payment information: Information needed to process your payment through our payment providers. We do not directly store complete payment card information.
• Account information: Login credentials and preferences if you create an account.
• Communications: Information you provide when contacting customer support, submitting a review, or responding to a survey.
• Device and browsing information: Your IP address, browser type, device information, pages visited, referral sources, and interactions with the Site.
• Marketing preferences: Your subscription choices and interactions with our marketing communications.

We collect information directly from you, automatically through cookies and similar technologies, and from service providers involved in payment processing, order fulfillment, analytics, advertising, and marketing.

2. How We Use Your Information

We use personal information to:

• Process payments and fulfill, ship, and manage orders.
• Provide order confirmations, shipping updates, and customer support.
• Manage accounts, returns, exchanges, and warranty requests.
• Maintain and improve the Site, products, and services.
• Understand website activity and measure marketing performance.
• Send promotional communications where permitted by applicable law.
• Personalize content and advertising where permitted and subject to applicable consent and opt-out requirements.
• Detect fraud, protect our systems, and prevent misuse.
• Comply with applicable laws and legal obligations.
• Resolve disputes and enforce our agreements.

3. How We Disclose Information

We may disclose personal information to service providers and business partners that help us operate our business, including:

• Website and eCommerce providers: Shopify.
• Payment providers: Payment processors and services made available through our checkout, including Shop Pay and other applicable payment providers.
• Shipping and fulfillment providers: Shipping carriers and fulfillment providers used to deliver orders.
• Analytics providers: Services used to understand website activity and performance.
• Advertising and marketing providers: Services used to communicate with customers, measure advertising performance, and provide marketing services, including platforms such as Klaviyo, Meta, and Google where applicable.

These service providers may process personal information according to their roles, our agreements with them, and their applicable privacy policies.

We may also disclose personal information when reasonably necessary to:

• Comply with applicable laws, regulations, legal processes, or lawful government requests.
• Protect our rights, property, or safety, or the rights, property, or safety of others.
• Detect, investigate, or prevent fraud, security incidents, or other unlawful activity.
• Support a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other business transaction.
• Enforce our agreements and policies.

4. Cookies and Similar Technologies

We use cookies and similar technologies to support website functionality, remember preferences, understand Site activity, maintain shopping and checkout functionality, and support marketing and advertising activities.

Our Site may use essential, analytics, functionality, and advertising-related cookies and similar technologies, depending on the services and features enabled on the Site.

You can manage cookies through your browser settings and, where available, through the privacy controls provided on the Site. Blocking or disabling certain cookies may affect shopping cart, checkout, account, or other Site functionality.

For additional information about our use of cookies, please review our Cookie Policy.

Where required by applicable law, we provide mechanisms for users to manage applicable privacy preferences and opt out of certain forms of targeted advertising or other data uses.

5. Marketing Choices

You can unsubscribe from promotional email communications by using the unsubscribe link included in those communications.

Unsubscribing from marketing communications does not prevent us from sending necessary transactional or service-related communications, including order confirmations, shipping updates, warranty communications, and responses to customer support requests.

Where applicable, you may also manage your privacy or marketing preferences through the controls provided on the Site.

6. Retention of Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing customer support, maintaining business and transaction records, resolving disputes, preventing fraud, and meeting legal and regulatory obligations.

Retention periods vary depending on the type of information, the purpose for which it was collected, and applicable legal or recordkeeping requirements.

7. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of personal information.

8. Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have certain privacy rights, including the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate personal information.
• Request deletion of personal information, subject to applicable exceptions.
• Request a copy of certain personal information in a portable format.
• Opt out of certain uses of personal information, including targeted advertising or legally defined sale or sharing, where applicable.
• Withdraw consent where processing is based on consent.
• Appeal a decision regarding a privacy request, where applicable.
• Lodge a complaint with an appropriate privacy regulator.

These rights may be subject to exceptions and limitations under applicable law.

To submit a privacy request, contact us at cs@straightaheadbeauty.com.

We may need to verify your identity before completing certain privacy requests. Where permitted by applicable law, you may also authorize another person to submit a request on your behalf.

We will not unlawfully discriminate against you for exercising your privacy rights.

9. International Visitors

Your personal information may be processed and stored in countries other than the country where you live. Privacy laws in those countries may differ from the laws in your jurisdiction.

By using the Site or providing personal information, you acknowledge that your information may be processed in the United States and other locations where our service providers operate.

Where required by applicable law, we will use appropriate safeguards for the transfer and processing of personal information across borders.

10. Children’s Privacy

The Site is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information from children under 13. If you believe that a child has provided personal information to us, please contact us at cs@straightaheadbeauty.com so that we can investigate and take appropriate action.

11. Third-Party Websites and Services

The Site may contain links to websites, applications, social media platforms, or services operated by third parties.

These third parties have their own privacy practices and policies, which may differ from ours. We are not responsible for the privacy practices of third-party websites or services.

We encourage you to review the privacy policies of third parties before providing them with personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, technology, or applicable legal requirements.

When we make changes, we will post the updated Privacy Policy on this page and revise the “Last Updated” date above.

Where required by applicable law, we will provide additional notice of material changes.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Straight Ahead Beauty, LLC

Email: cs@straightaheadbeauty.com

Address:
1251 Sawgrass Corporate Parkway, Sunrise, FL 33323

Website: www.straightaheadbeauty.com